Horlicks is a sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as Horlick's Infant and Invalids Food, soon adding aged and travellers to their label.In the early 20th century, it was sold as a powdered meal replacement drink mix. Horlicks powder is light brown and has a slightly sweet, malty flavor. It's traditionally mixed with hot milk and served as a soothing bedtime drink. With a flavor distinct from other malt powders, Horlicks can add a flavorful twist to other foods, from sweet treats to savory meat dishes